OPPORTUNITY
A tech-enabled home builder, Homebound's mission is to ensure everyone has the opportunity to find a place they can call home. Starting in disaster relief, the company helped communities rebuild after wildfires in California and Colorado, as well as Hurricane Ian in Florida. Branching out into the Texas market, the company is also building their own portfolio of homes unique to Austin, Dallas, and Houston.
I helped leave the visual identity of Homebound's signage and coordinated the installation, material selection, and pricing per market. I was also able to lead the company marketing collateral, which can be viewed, here.
This work was completed while at Homebound.
SERVICES
Directional Signage, Lot Signage, Purchase Orders, Installation Coordination, Exterior Rendering Development
Lot Signage
As an introduction to the neighborhood and as a way to communicate that new home(s) are on their way, our lot signage plays a crucial role in each market, providing contact information and a link to the home listing page.
Signage Lifecycle & Timeline
To help define the content and language that is best to be used during the phases of a home's build-cycle, as well as confirm installation practices and sizes, I collaborated with our Construction Operations team leads to narrow down the signage lifecycles for each market.
Imagining the lifecycle as a book or story, the first sign must act as an introduction to Homebound and set the stage. Our Lot Specific sign, which includes a rendering of the soon-to-be home, is the very heart of the book, filling in the gaps and sparking intrigue. The last chapter brings it all to a close — house pun :)
Adapting to New Landscapes
With homes being constructed in California, Colorado, Texas, and Florida, our signage must be built with the local environment in mind. Be it the strong and salty winds of the coast that require an extra surface lamination or rock-like ground that forces us to think outside the installation box, I work closely with our Construction Operations teams to ensure we execute with the proper care and production quality each market needs to be shown in its best light.
